How to Know If You Are On the Right Tech Track with Google Tag Manager & Google Analytics

In today’s digital world, tracking how your customers/patients/clients/donors interact with your business digitally is critical for success, and that’s where tools like Google Tag Manager and Google Analytics come into play. These two powerful tools are FREE to sign up for and allow businesses to measure the effectiveness of their website, marketing campaigns, and so much more! These insights let you control the direction of your business and where you can uncover additional return on investment (ROI). If you want to understand how your business is performing, which actions existing and future customers/clients/donors are taking are essential.

Google Tag Manager (GTM) organizes the tracking of user behaviors. Through “tags,” which are little pieces of code that track everything from button clicks to form submissions, we can manage engagements independently, speeding up your ability to track what works for you specifically. This means you can respond to the constantly changing digital landscape even quicker!

On the other hand, Google Analytics (GA4) turns this into data. We work together to help you understand your market & audience, see where your website traffic is coming from, analyze how visitors interact with your site, and so much more. This information is crucial for refining your offerings and ensuring you’re putting your budget where it makes the most impact. Knowing which channels (search, email, social media, ads) are working allows you to focus on what delivers the highest ROI.

Together, Google Tag Manager and Google Analytics provide a powerful combination for businesses who want to boost performance and get more value from their budgets. By implementing these tools, businesses can cut down on wasteful spending and invest in strategies that work. Whether it’s setting up tags for tracking conversions or analyzing the user journey, these tools must be carefully set up to offer clarity and control.

If you’re not yet using Google Tag Manager and Google Analytics to their full potential, it’s time to start. Let’s get started!